What happened
A Swedish bank has been fined €1.3 million by the Swedish Supervisory Authority (SA) for transferring customer data to Meta (formerly Facebook) due to an error with the Meta Pixel. The pixel was installed on the bank’s website and app to improve marketing efforts.
However, incorrect settings caused a data breach, leading to the unintended transfer of personal information to Meta between November 15, 2019, and June 2, 2021. The transferred data included sensitive information like securities holdings, loan amounts, account numbers, and social security numbers of up to one million customers.
Once the issue was discovered, the bank disabled the Meta Pixel, and Meta confirmed that it deleted the improperly collected data.
Why it matters
This breach underscores the critical need for businesses to ensure proper data security measures, as even small misconfigurations can lead to significant GDPR violations and financial penalties.
What happened A Swedish bank has been fined €1.3 million by the Swedish Supervisory Authority (SA) for transferring customer data to Meta (formerly Facebook) due to an error with the Meta Pixel. The pixel was installed on the bank’s website and app to improve marketing efforts. However, incorrect settings caused a data breach, leading to […]